01
Paste your URL.
Madison reads your brand: products, tone, identity, customers. No prompt needed.
TV-grade commercials,
made in hours.
A self-service ad agency for growing brands. You pick the story, Madison makes the film.
Top-of-funnel ads people remember.
Every story, script and film here came from Madison.
We make vertical ads for Instagram and TikTok too. See the brands we invented →
Look like your competitors, or pay an agency not to.
Madison is the third option: the self-service agency.
From your website to a ready-to-publish film. You decide at every step.
02
Pick a concept.
You get several original concepts, built on strategic research into your brand and your category.
03
Pick a story.
Read the script, see the storyboard. Change a line, swap a scene, make it yours.
04
Get your film.
Say yes, then download it, share it, publish it.
All four steps, often in under two hours.
Emotions outlast trends and bullet points.
Decades of IPA effectiveness data show emotional campaigns are almost twice as likely as rational ones to report very large profit growth, and the gap widens the longer a campaign runs. That's why every Madison film is built around one feeling, not a list of features or the latest trend.
Profit growth
% of campaigns reporting very large profit growth
IPA Databank, Binet & Field, The Long and the Short of It (2013)
Questions you'd ask anyway.
Will it look like AI?
They look real enough that EU rules require an AI label when they run in the EU, so we deliver them with one. Watch the films above and judge for yourself.
What does it cost?
October is our public beta, so your first ad is free, no strings. From November: €250 for a 30-second ad, or €350 for three 15-second ads (excl. VAT).
How long does it take?
Often under two hours, from your URL to a finished film. If you ask for more stories to choose from, it takes a little longer.
What do I need to get started?
Just your URL. Product photos and brand guidelines help if you have them: the more you give Madison, the better the results.
Can I change things?
Yes. You approve the concept, the script and the storyboard before the film is made, and you can change a line or swap a scene at each step. Nothing is made without your yes.
Can I use it anywhere?
Yes, with all usage rights, on any channel, with no time limit. That applies to the free ad as soon as it's delivered, and to paid ads once they're paid.
Which formats do you deliver?
16:9 for YouTube and TV-style placements, 9:16 for Instagram, TikTok and Shorts. Ask for both.
Is the free ad really free?
Yes. You get your own login, make the ad yourself in Madison, and you can run it anywhere. If you love it, keep going, the next ones work the same way. If you don't, no hard feelings.
Your first ad is on us.
Free until 31 October, during our public beta. Leave your email and website, and we'll send you your login and a short how-to. Then you paste your URL, pick a story, and Madison makes the film.
You make the ad yourself in Madison, no call, no brief. Questions first? Book 15 minutes with us.
Not every ad should sell something.
When an earthquake hit Colombia in August 2026, we made a film asking people to give. No brand, no pitch, no fee, just the case for giving money: the help that actually arrives. The Red Cross appeal runs for two years.